Mendis on Times Square Big Board During March

Besides all the publicity we have been getting through print and digital media recently, Mendis has gone about pushing its own advertising out into the market to create brand awareness and educate consumers about Mendis coconut brandy. Back in late March we ran a series of ads on Times Square Big Board introducing New York City to Mendis Coconut Brandy. We see advertising as a key ingredient to our success, so we have gone about developing several different mediums to market Mendis.

However, bearing this in mind we don't have the multi-million dollar budgets of the big global beverage companies, which can spend upwards of $20 Million on marketing for a top selling brand per year. So we need to be smarter and more innovative with how we go about promoting Mendis on a substantially smaller budget than our competitors. So far though, we are delighted to be on E! Entertainment/E! Online, which none of our competitors have got on. We are also looking at working with a national news show to do an event on Mendis Million Dollar Bottle.

In addition, we have some other leading media names that we are doing advertising with to inform our consumers about Mendis. Next week we will go more in depth with whom we are working with. We have some real exciting events leading up to our launch in Fall and are thrilled to be able to share them with you.