Organic Growth

The other day someone in our office forwarded me an article on a particular alcohol company (which can remain anonymous) that produces a vodka, like we need another vodka to add to the 700+ brands already in the US! Anyway, the reason why I mention this company is due to the fact that they state their vodka is 100% organic and it got me wanting to write about Mendis organic attributes.

Although we market Mendis based on its exquisite refinement and uniqueness, hence the whole Million Dollar Bottle offer, Mendis is what has to be considered as one of the most organic alcohol products period. Some interesting facts that we don’t publicly push to the media about Mendis are its’ organic qualities.

I view if something is going to be called organic, it has to be produced without the addition of additives, preservatives or any other chemicals, from raw commodity to end product and the more pure to the raw commodity the better in my view. Mendis raw commodity is coconut essence, tapped from the coconut palm in the tropics. All Mendis coconut plantations grow wild without the aid of chemicals or pesticides. In addition to this there is no product waste, we are simply extracting the juice from the fruit and leaving it to grow.

In addition, by the time the coconut juice (used to produce Mendis) arrives at the distillery it has already naturally fermented in the wooden casks it is brought in. The juice naturally ferments because its main constituent in its freshest state is sucrose. Under normal conditions during the juice collection this sucrose will ferment without aid, due to yeasts that naturally accumulate in the juice. In the case of other distilled spirit’s the addition of sugars, yeast and water is required to enable fermentation to take place. The only thing that is put into the stills at Mendis distillery is the natural (or should we say organic) coconut juice- nothing else. Now you can't get anymore organic or natural than that.

Although we don’t market Mendis as organic, it is such. However, I don’t like to view Mendis as a company that produces organic products as we are much more than that. Mendis is a company that operates it’s business based on eco-system sustainability, I think it is more about a balance with nature that is important at the end of the day. So if you like to buy organic, then yes Mendis is organic, though you won’t hear us pushing that angle, that is just part of our business that we do cause we see it as our responsibility to consumers and the environment- it’s a requirement not a option in our view.