Let's get the ball rolling

Well we find ourselves at the end of another week once again and I for one am looking forward to the long weekend and some nice warm weather, which will be a welcome change from the rain we have been experiencing lately in New York. Though rain or shine work still goes on and that has been the case at Mendis. We are still waiting on our license, which I was informed by Ronald Gregg (our general council) that we will hear back within 2-3 weeks, that was the beginning of this week, so I guess we are still playing a waiting game in relation to that matter. This is just a standard time frame and process for such licenses.

This week also had an interesting twist to it mid-week for me. As some of you know I sometimes drive the Mendis van, well this week I decide to bring it into Manhattan with me and park it on the street for a couple of nights, which turned out to be a bad idea. I woke up yesterday morning to a pleasant surprise down one side of the van, as someone had decided to take it upon themselves to tag it with some pathetic unreadable wording- I blame it on the school system for their lack of creativity. The good news is it is going to get completely re-sprayed next week anyway so I took the whole incident with a pinch of salt.

I’m not sure if any of you noticed the picture that accompanied last weeks blog, though it is actually part of a new image for Mendis being developed, called “Liquid Luxury”, that is going to be rolled out in the next few weeks. I thought I would start sharing snippets of the concept as it is in development. The marketing is about reinforcing the luxurious and unique aspects of Mendis by creating a certain setting that is fitting for the Mendis brand and within that environment portraying a unique element, be it by setting or imagery. If you have any feedback on it I would love to hear it.

I have to give credit to Carolyn L Zannoni for her photography work on the Liquid Luxury campaign, plus she has given great oversight on the development of the project. Carolyn was originally brought on to overhaul our corporate image at the executive level, though she has evolved in the role and taken on additional work with us. We have been extremely pleased with her work and dedication to the Mendis brand and what it stands for- Thanks Carolyn.

Success in building a company does not come about by oneself, but by the holistic knowledge and backing of numerous individuals, for which I have a deep reach of people dear to me that have supported me in bearing Mendis to market. I am indebted to many people for their support, and words in this case simple do not pay due credit to those that have believed in me and the Mendis brand, but I sincerely THANK YOU ALL. Now let’s get this ball rolling.

Oh, to our fashion girl Shana- HAPPY 23rd Birthday for Sunday or should I say Saturday night.


Chris S. Richardson
President
Mendis International