Liquid Luxury

Once again we find ourselves rounding out another week and looking another weekend squarely in the face. These weeks just seem to be going faster and faster the further we get into this year. Anyhow, if you haven’t noticed yet the new intro to our main website was uploaded the other week. The concept is called “Liquid Luxury” and is part of our “Experience the Ultimate in Liquid Luxury” marketing campaign to provide a more visual image of the brands refinement. We are still to overlay the music composition made for this piece, but will have it up in the next week if all things go to plan.

Over the past week, Jonathan Rosenfeld, of Slip N Slide records and I have been throwing ideas around about product placement of Mendis (in particular- Mendis Million Dollar Bottle) in a Trina or Rick Ross video. As we come near to launching I want the Mendis brand to get a big shot in the arm marketing wise, via a mass medium and I think a Hip Hop music video is a great way to go about it. At this point in time we are looking at Trina’s new video to be shot soon for her “Hot Commodity” song featuring Rick Ross.

On top of marketing I am busy arranging representatives for our launch states to educate our distributors sale force on Mendis as a unique product, this is part and parcel of the importer/distributor business relationship. Mendis rep’s will educate our distributors sales representatives on Mendis and how to sell it as a unique product.

As I stated two weeks ago, in my last post, I am still waiting on a response for our license. According to Ronald Gregg (Mendis general council) I have been informed we should hear back next week or the week after, this has been one long wait, so once it is done I will be glad to have it out of the way cause it has been a thorn in my side. Looking forward to next week I hope to have some good news on that front.


Chris S. Richardson
President
Mendis International