Fresh perspective to saturated market segment

Today I was going to post the name of the company whom we are in talks with in relation to Mendis Million Dollar Bottle, but we are not quite finished with the terms of the agreement, so for now, I will hold off on that news.

As you may know from last week’s blog, we have decided to develop upon Mendis luxury brand and not move the product into mass market production. Mendis coconut brandy is a very unique product, that we have gone through a lot of production and legal work to achieve, which no other beverage company has, as such we want to maintain the integrity of it.

Currently in the market, you get premium, ultra premium and super premium alcohol. There are numerous brands touting themselves as the next best product in each of these categories, but no one has taken it upon themselves to go about creating a unique product that no other has, refined to a level of such exquisiteness and luxuriousness, except for Mendis. As such, Mendis being the leader as it is in luxury, we have coined (and own digital rights to) the term “Signature Premium” as the new level of premium in alcohol and consumer goods.

The Luxury ladder will now look like this;

Premium (level determined by production process)
Ultra Premium (level derived by pricing of final product)
Super Premium (level derived by pricing of final product)
Signature Premium (level determined by intrinsic value)

“Signature premium” is defined by us as limited short run collectible consumer goods that hold intrinsic value due to their uniqueness, artistic scarcity and personal signature marking. At this point in time I don’t want to give too much away of what our business model is, as no one has done what we are going to be releasing, but you will find out in the first week of Janaury 2009 all about this new exciting concept in alcohol.

Currently, we are having a completely new flash site being built to align with Mendis coconut brandy “Signature Premium” brand, though the branding is not the unique element of our business model, it is in how you will be able to browse and buy alcohol, Mendis is going to change the world on how alcohol is marketed and sold. This is the most exciting stage in our companies history and it is something that will change not just our history but also the industries.


Chris S. Richardson
President