HAPPY BIRTHDAY

I had to post a special post today for Cherise Brogdon our Media Relations Director (up for VP role on July 15th) as it's her birthday.

The Team at Mendis wish you a Happy Birthday for today. We hope you have a great day enjoying the coming of a new year of age.


Warmest regards,
Chris and the Team at Mendis.

Music and Mendis

Brandy/Cognac brands have been associated with Hip Hop music for some time, need I mention the famous Cognac brand that was mentioned in “pass the ………”. The association of brandy with Hip Hop has produced strong brand recognition and in turn substantial sales growth for those brands that use the music industry as a marketing tool.

When launching a brand, marketing is pertinent to any brands success, without marketing just having the best product on store shelves in it self is not enough to sell it. Therefore, we will commit heavily to marketing the Mendis brand through the most powerful marketing medium available for the alcohol industry to push Mendis- the music industry. As such Mendis has been in talks with a couple of record labels for potential product placement deals, those being, SongBMG and Slip N Slide records. To date Slip N Slide look the more promising of the two, that we will move forward with- primarially due to the fact that we feel their artists best fit our brand and target audience.


Chris S. Richardson
President
Mendis International

Liquid Luxury

Once again we find ourselves rounding out another week and looking another weekend squarely in the face. These weeks just seem to be going faster and faster the further we get into this year. Anyhow, if you haven’t noticed yet the new intro to our main website was uploaded the other week. The concept is called “Liquid Luxury” and is part of our “Experience the Ultimate in Liquid Luxury” marketing campaign to provide a more visual image of the brands refinement. We are still to overlay the music composition made for this piece, but will have it up in the next week if all things go to plan.

Over the past week, Jonathan Rosenfeld, of Slip N Slide records and I have been throwing ideas around about product placement of Mendis (in particular- Mendis Million Dollar Bottle) in a Trina or Rick Ross video. As we come near to launching I want the Mendis brand to get a big shot in the arm marketing wise, via a mass medium and I think a Hip Hop music video is a great way to go about it. At this point in time we are looking at Trina’s new video to be shot soon for her “Hot Commodity” song featuring Rick Ross.

On top of marketing I am busy arranging representatives for our launch states to educate our distributors sale force on Mendis as a unique product, this is part and parcel of the importer/distributor business relationship. Mendis rep’s will educate our distributors sales representatives on Mendis and how to sell it as a unique product.

As I stated two weeks ago, in my last post, I am still waiting on a response for our license. According to Ronald Gregg (Mendis general council) I have been informed we should hear back next week or the week after, this has been one long wait, so once it is done I will be glad to have it out of the way cause it has been a thorn in my side. Looking forward to next week I hope to have some good news on that front.


Chris S. Richardson
President
Mendis International