Mendis Million Dollar Bottle goes confidential

Over the past two weeks we have entered into an agreement over Mendis Million Dollar Bottle with another party, now exactly what this agreement is all about, you will have to wait until January 2009, as we are now confined to confidentiality under the agreement until then. However, I can tell you one thing; it is going to be some breaking news when we do announce what is taking place with the Million Dollar Bottle. If you want a hint what is going on, keep an eye on milliondollarbottle.com in the next month as we will be releasing the first part of what is going on there. For now we have this domain directed to our main page, though that will change in the coming weeks.

Unfortunately, now we are tied into confidentiality agreements on our business I really can’t spill the beans, so to speak, on what is going on until we actually have everything completed. That said, we have a few things working out and will soon start releasing information and promotional material, starting with the site milliondollarbottle.com, which will lead to our new official website in January.

To back this news we have coming out in January over Mendis Million Dollar Bottle, we have a national media promotional campaign being rolled out also. This promotion will be our first large scale, planned promotion campaign for the Mendis brand, which makes this a very exciting time for us here at Mendis.

As I mentioned a few weeks back, we at Mendis have decided to build the Mendis brand in line with the Million Dollar Bottle and exclusive "signature-premium" collection of limited release bottles. Mendis Million Dollar Bottle was the first bottle in this collection, though we will have more news on our second release in the New Year and pricing for it. For now, I don’t want to mix up our campaigns we have going so I will forgo discussing more about this second collection, until we release full details what is going on with the Million Dollar Bottle, so keep an eye out for more on this.


Chris S. Richardson
President

Fresh perspective to saturated market segment

Today I was going to post the name of the company whom we are in talks with in relation to Mendis Million Dollar Bottle, but we are not quite finished with the terms of the agreement, so for now, I will hold off on that news.

As you may know from last week’s blog, we have decided to develop upon Mendis luxury brand and not move the product into mass market production. Mendis coconut brandy is a very unique product, that we have gone through a lot of production and legal work to achieve, which no other beverage company has, as such we want to maintain the integrity of it.

Currently in the market, you get premium, ultra premium and super premium alcohol. There are numerous brands touting themselves as the next best product in each of these categories, but no one has taken it upon themselves to go about creating a unique product that no other has, refined to a level of such exquisiteness and luxuriousness, except for Mendis. As such, Mendis being the leader as it is in luxury, we have coined (and own digital rights to) the term “Signature Premium” as the new level of premium in alcohol and consumer goods.

The Luxury ladder will now look like this;

Premium (level determined by production process)
Ultra Premium (level derived by pricing of final product)
Super Premium (level derived by pricing of final product)
Signature Premium (level determined by intrinsic value)

“Signature premium” is defined by us as limited short run collectible consumer goods that hold intrinsic value due to their uniqueness, artistic scarcity and personal signature marking. At this point in time I don’t want to give too much away of what our business model is, as no one has done what we are going to be releasing, but you will find out in the first week of Janaury 2009 all about this new exciting concept in alcohol.

Currently, we are having a completely new flash site being built to align with Mendis coconut brandy “Signature Premium” brand, though the branding is not the unique element of our business model, it is in how you will be able to browse and buy alcohol, Mendis is going to change the world on how alcohol is marketed and sold. This is the most exciting stage in our companies history and it is something that will change not just our history but also the industries.


Chris S. Richardson
President

Niche market opportunities open up for luxury branded goods in bad economic times

The past few weeks have been both extremely busy and also highly productive. As some of you will be aware, we are selling our first production bottle, the first and only bottle in the world of coconut brandy, for $1,000,000, this unique bottle comes signed by the founder of Mendis, Mr. Mendis, whom founded The House of Mendis back in 1947. The past fortnight, both Billy Yip (Mendis agent) and I have been in detailed discussions over this bottle with a another company. We will have further news relating to this exclusive deal, though no public announcement via media will be released until we have talks completed. This development and association further strengthens the Mendis name as the ultimate in luxury.

Given the current world economic condition and feedback our agent Billy Yip has had in relation to our Million Dollar Bottle, we have found that investors and wealthy individuals are looking for unique investment opportunities in tangible collectible investments, as such we have decided to align our business model more with our Million Dollar Bottle; signature branded limited release art bottles. Mendis will be the world’s first and only exclusive limited production run alcohol brand.

This concept is expanding the original idea of Mendis Million Dollar Bottle, Mendis is a one of a kind luxury product and as such we want to keep it that way. We want to continue building out Mendis luxury brand, particularly in light of demand from people of a certain investment class that are looking for unique collectibles. This is what Mendis coconut brandy was founded upon and as such we should continue grabbing traction in our specialty niche market segment.

So for now, watch this space to fill in the blank for developments with Mendis Million Dollar Bottle.


Chris S. Richardson
President