Premiere of new collection

Firstly, I have to say phew, what a past two weeks I have had, things have really picked up here at Mendis and today we finally went live with the first official stage of our new campaign. It has been a mammoth task preparing everything on the back end for this launch, though today marks the first stage of what we are rolling out, it clearly outlines our new brand path.

For the time being we are not releasing details of whom we are working with and project specifics pertaining to our collections, until we have retail store launch dates pinned down to the exact day. We want to take all precautions possible to protect this unique collection concept to the last minute, though if pushed to provide a rough date I would estimate about 8-10 weeks it should be ready.

The one thing you will take from the new site and from what I write in my blog posts is that Mendis is definitely not your run of the mill alcohol product. As a brand we are not focusing on getting our product into every store, state or continent like most other alcohol companies, rather we are focusing on the quality of the offering and the complete unique experience that only Mendis can offer in the alcohol market.

Our objective is not to sell volume or be known by every person, we leave that to all the other alcohol brands. Mendis offers a refinement of product that only a select few can experience, an experience you cannot have anywhere else, because it’s not as if you can run to your local liquor store to snap up another brand of our product (Coconut Brandy), for the simple fact that they doesn’t exist. This fact in itself provides the Mendis brand a marketing and product positioning opportunity that very few other brands have the luxury of, though one we are making the most of.

You will notice on the new site a Premiere List we have for you to get your name on; this will afford you the luxury of pre-release viewing of our first collection (mendis Luma Collection) online 24 hours prior to releasing it to the news wires. We are going to open this list next week and it’s as simple as entering your email address to get viewing access.

With this new site and collection roll out, we are putting more focus on the brand and what it stands for in the present day, as opposed to what the past was and the story of the company. I feel the introduction time is over for Mendis and it is time for the new face of the brand, whilst still keeping with its deep roots dating back to 1947. I am very proud of the Mendis name, it is part of me like my own family and I treasurer it’s heritage and future longevity, for it is Mendis’ heritage of INNOVATION, SUPREME QUALITY AND CRAFTMANSHIP that provided what we have now and in the future.


Chris S. Richardson
President