Luxe Hunt campaign strategy

We have decided to move the Luxe Hunt to August 27th, 2009, to coincide with the last weekend of summer; so New York can end summer with something to remember. Although the main event of the Luxe Hunt is locating the sticker to win the $100,000 Mendis gold sealed bottle, it is also about providing one lucky person the feeling of the luxe life and having something that is only afforded for a select few. The person that locates and secures the sticker, ultimately winning the $100,000 bottle, will be escorted from the location where the sticker is found in a luxury car; to make the feeling of winning extra luxurious.

This is one of our most bold and exciting events ever hosted by us. Here at Mendis we try to differentiate ourselves not just by our unique one of a kind product, but also by how we go about promoting and presenting Mendis Coconut Brandy.

The Luxe Hunt campaign is focusing on street level word of mouth hype. Although we have already released details of the Luxe Hunt, we are not planning on the release of news about this event to the media to stir any appeal. This campaign is about the day of the event and what we have install to invigorate people on the street level to get involved.

Just what our street level campaign is you will have to wait till the day of the Luxe Hunt, though don’t forget you can get pre-event info via twitter.com/luxehunt.