Moving The Market

At Mendis we have been talking about how Mendis coconut brandy will change the alcohol market and we are not alone in this thought. In a recent article by researchandmarkets (http://www.researchandmarkets.com/reports/c27660), they discuss how the introduction of flavored brandy/Cognac has the potential to grow an otherwise dormant brandy/Cognac market, as consumers source sweeter flavored products. The main issue with brandy/Cognac currently in offering flavored products is that flavoring does not go particularly well with the stronger based brandy/Cognac spirit. In addition, brandy as a dark spirit it is not seen as mixable like vodka or white rum.

With flavored alcohol products, by law (in the US) if an alcohol product is not 100% natural they have to put the word "flavored" next to the category (i.e. coconut flavored brandy, or some variation of this wording), check it out next time your in your local liquor store. You will notice the word flavored on all vodka, rum and brandy products with fruit flavoring and trust me you don't want to know what they put in these products to get the artificial flavoring into these products and keep the taste fresh until it is opened to be consumed. Rest assured Mendis is going to change all this, Mendis coconut brandy is an all natural clear brandy made directly from coconut, there's no "flavored" wording on our bottle, unlike all other flavored alcohol products.