Luxury, Defined.

This past week we disclosed on our website exactly what the Mendis Luma Collection is all about in the events area. In a nut shell this collection is an auxiliary extension of the Mendis brand aligned with renowned gemologist Jean Luma to create unique one off pieces. The Million Dollar Bottle was very unique not to mention valuable, though now the bottle has come to the end of its road with finding a home on May 20th in Monaco; we have been looking towards innovative ways of creating renowned collections that will stand the test of time like the Million Dollar Bottle.

I mentioned last year that the Mendis Luma collection involves some of the best names in the world collaborating to create something that has never been done before and associated with some of the biggest and best names when it comes to venue and promoters. Just that is the case and all will be uncovered in Monaco and what we have coming after that.

These collections are possible because Mendis is extremely unique from the worldwide legal precedence it set as the first of its kind, this positioning has opened the brand up to many opportunities and benefits that other following brands will not have. But just like all new things it takes time to develop awareness, though once that awareness comes the brand will reach a certain point of critical mass where it exponentially grows with mass market acceptance.

The greatest thing I contribute to the Mendis brand is our unique bottle numbering from the first production bottle, this have never been done before by any alcohol company. However, this business model works for Mendis due to the unique legal precedence Mendis holds, though would fail for most other alcohol brands. Most companies do the opposite of what we have done; create the brand with mass production, then try to create one off creations after they have mass product already saturated in the market. I understand this model works for a capitalistic market place, though in reality it fails in building a long term luxury brand.

Anyway, let me get back to what I wanted to discuss with you about the collections we have coming out and that you have been waiting to hear about. These collections are not just about the alcohol but about releasing a new element to Mendis Coconut Brandy, a new line extension associated with the Mendis name that will compliment it. The Mendis Luma Collection is a long term joint collaboration between other luxury companies to develop new product line outside the exclusive alcohol brand. For more you will have to visit our events page to find out exactly what our first line will be, but it is detailed under the Mendis Luma Collection. This collection is the first of a couple of highly prestigious names we are working with in developing new lines of product under these collections.

I am contemplating whether to release pictures of this collection prior to Monaco, though one thing we will do is start the promotion campaign just before Monaco. We had held off on it due to being busy preparing for this event, though now we have caught up on preparations we are focusing back on the promotion campaign.

For those lucky few attending the Cannes Film Festival and Monaco Grand Prix onboard the mega luxury yacht Lady Lola we have a very special treat in store for you as a world exclusive from Mendis. We will also be hosting a VVIP private tasting session on the yacht that I will personally be handling for you. Our private tasting sessions are a sampling of Mendis Coconut Brandy with tasting notes, along with a private viewing of Mendis Million Dollar Bottle, before it goes on the auction block with Hamilton Bland.

The Mendis Million Dollar Bottle is our prized item and something that is closely associated with our company heritage. The value of this bottle is hard to place, based upon the legal precedence it holds and it being signed and numbered as the first actual bottle. In the coming years the value of this bottle will far exceed the purchase price of $1M due to the unique markings and one off nature of the bottle. I am sure it will find a safe and secure home where it will be treasured and bring value to its new owner.

As I say about Mendis and definitely Mendis Million Dollar Bottle, it is simply…Luxury, Defined.


Chris S. Richardson
President