Preferred list premiere

The past couple of weeks I have not found the time to sit down to write a blog entry, things have just been consuming me with work, though today we opened our preferred list here on the premiere page so I couldn’t let the day pass without a brief note about it. The benefit of signing up to this list is that it affords you the luxury of what is usually reserved for a select few media and insiders, a pre-release online viewing of our next production release; Mendis Spring 2009 Signature Premium collection world release. So for those of you wanting to be the first to view this collection be sure to sign up.

On top of this premiere list opening we are only weeks away from implementing our media promotion campaign. The campaign roll out is taking more time and planning than I initially planned for, though the details are in the fine print and we have to be sure that everything is precise with this being our first major campaign, thus I would rather have a month delay over not doing something right. Though once we get through this it will set the structure for us in the future to work off and be more effective and efficient in the planning and release of such items.

For those of you that sign up to the list you will get first hand updates on all our upcoming press releases, 24 hours before the media. Some of our first Press Releases will provide the meaty information you have been waiting to hear, such as; our recently signed partnership deals, Mendis Luma signature premium collection images, venue placement for viewing and other deals in the pipe line.

This is the first time in two years we have released a campaign, time that shouldn’t have lapsed so long without new product releases though we had a delayed period of time lobbying the US TTB for our unique and world first category approval, not to mention about 9 months in the planning for these world first signature premium collection releases. To the viewer it looks like things have been stagnant, though our general council (Ronald Gregg, Gregg & Associates) has been extremely busy on the back end the past 12 months processing paper work for our category approval, intellectual property protection and other legal matters, in addition to us developing the vision for these new collections and effectively planning and implementing them to be a success.

For now, for those lovers of the finer things in life or simply just loving to be the first to attend an exclusive release preview, be sure to sign up to our preferred list, otherwise I’m sure you will find your love on valentines day.


Chris S. Richardson
President.