Music and Mendis

Brandy/Cognac brands have been associated with Hip Hop music for some time, need I mention the famous Cognac brand that was mentioned in “pass the ………”. The association of brandy with Hip Hop has produced strong brand recognition and in turn substantial sales growth for those brands that use the music industry as a marketing tool.

When launching a brand, marketing is pertinent to any brands success, without marketing just having the best product on store shelves in it self is not enough to sell it. Therefore, we will commit heavily to marketing the Mendis brand through the most powerful marketing medium available for the alcohol industry to push Mendis- the music industry. As such Mendis has been in talks with a couple of record labels for potential product placement deals, those being, SongBMG and Slip N Slide records. To date Slip N Slide look the more promising of the two, that we will move forward with- primarially due to the fact that we feel their artists best fit our brand and target audience.


Chris S. Richardson
President
Mendis International